Businesses need to find their way to the heart of their consumers. However, small ones may not have the marketing budgets needed to be present on TV and billboards. This is why they need to be creative and try to find their potential customers elsewhere, in environments where advertising doesn’t cost an arm and a leg.
As most people are online for at least a few hours every day, it makes sense for small businesses to try to find their audience there. Since video is among the biggest trends of the moment, businesses can use a dedicated YouTube channel to put their products and services in front of as many eyeballs as possible.
The main benefit of YouTube is that it is the biggest video channel currently available, many millions of people using it to search for information. It belongs to Google, so your business videos have the chance to rank high in the SERPs for their most relevant keywords. This is an SEO benefit you should take into consideration as it can drive a lot of targeted traffic to your business. Further reading on SEO can be found here; Search Engine Marketing
The other benefit of YouTube is its powerful internal search engine. Your business videos can be found through direct search for specific terms, as well as in the “related videos” section. Both of them have the potential to attract lots of viewers, without you having to invest a dime in advertising and promotion.
Last but not least, once you manage to build a very popular channel, you can monetize it through Google AdSense, thus creating a nice stream of passive income, while also building a solid brand and a good authority in your industry or niche.
There are so many benefits to having a business YouTube channel, which you should strongly consider making it part of your marketing strategy.